AE Marketing Manager, Alexa Jackson, a Millennial herself, shares what her peers look for from their favorite brands in this Marketing Minute. The video helps marketers think less on advertising and more on authenticity and engagement when communicating with Millennials.
Read the transcript below and subscribe to see all our helpful videos. Thanks for watching.
Hi, I’m Alexa and this is a Marketing Minute on advertising to Millennials.
As the most educated and mobile generation, millennials may be one of the most difficult markets to target. So, what do we really want to see?
Aside from traditional marketing, be sure to have a strong and consistent social presence. Millennials are likely to follow their favorite brands and find new brands through social media.
Second, provide value to millennial customers. Millennials don’t want to feel like they are being sold to, they want to feel like they are cultivating a relationship with a brand that adds value to some aspect of their lives.
Finally, marketing can only go so far if a brand’s values do not align with the millennials they are trying to reach. Millennials rarely buy a brand’s products or services for the first time without doing their own research through online reviews or word-of-mouth from friends. If a brand is not living up to its marketing promises, millennials will find out.
Thanks for watching and we’ll see you again next time.
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One winner per video. I will always announce the winner in the next video, good luck!
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You can watch more of my videos below:
►https://rebrand.ly/AffiliateTraining
►https://rebrand.ly/BuilderallTraining
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See you in the next video and thanks for watching!
– Chad Bartlett *You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic and your time put in. These videos are based on my own experience and research, please also do your own research and take everything as an opinion. I’m also not a financial advisor.
4 practical trips on how to finish the year strong and start the new year right! **** Enter to WIN a $1500+ of Video Gear and YouTube Coaching ➡️ http://thinkgiveaway.com
2. (Book Recommendation) Learn the strategies of today’s top YouTube influencers in our new book YouTube Secrets! Get your copy here ➡️http://www.tubesecretsbook.com/
📕 YouTube Secrets Book Giveaway Open Until December 15th. I’m giving away 2 copies to 2 different people. Winners will be notified by a response to their YouTube comment.
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Live stream with Sean Cannell about how to finish the year strong and start the new year right. These practical tips will help you boost your productivity and reach your dreams and goals faster!
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In this video Sean Cannell, from Think Media reviews the best smartphone tripods and smartphone tripod mount. If you are looking for an iphone tripod adapter, check out this video.
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7 practical tips for beating procrastination and getting things done! **** Enter to WIN a $1500+ of Video Gear and YouTube Coaching ➡️ http://thinkgiveaway.com
2. (Book Recommendation) Learn the strategies of today’s top YouTube influencers in our new book YouTube Secrets! Get your copy here ➡️http://www.tubesecretsbook.com/
📕 YouTube Secrets Book Giveaway Open Until December 15th. I’m giving away 2 copies to 2 different people. Winners will be notified by a response to their YouTube comment.
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
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Live stream with Sean Cannell about the best cyber monday tech deals and the best cyber monday camera deals 2018.
Content Director, Austin Berg, discusses how to effectively communicate stories highlighting fairness, relatedness, and authenticity in this Marketing Minute. This video helps marketers who are looking to connect with their audience on a deeper level through storytelling.
Read the transcript below and subscribe to see all our helpful videos. Thanks for watching.
Hi, this is Austin Berg and this is the AE Marketing Minute.
Getting attention can come in a lot of different forms, but one way to really stand out can be stories. Compared with things like numbers, arguments, or jingles, stories are best at showing two things in particular – the first is relatedness and the second is fairness.
Relatedness may come from obvious things like the way someone looks, how they talk, or even how they cook. But it can also come from things that are deeper, like their relationship with their parents or how much they love their children.
Even more powerful can be fairness. When someone perceives something as unfair, it activates a part of their brain linked to disgust, which results in a powerful threat response that can spur action.
But be careful, none of this matter if your stories aren’t authentic. Just as recognizable as relatedness or fairness, is a lack of authenticity. When you cut corners on authenticity you risk not just telling a bad story, but ruining trust in your brand in the long term.
So, when you’re thinking about an effective use of stories, remember three things – relatedness, fairness, and authenticity.
—————————————————————————–
Comment below (anything) and give this video a like to enter in to win 🥇free access to my affiliate marketing course ($347 value!)
One winner per video. I will always announce the winner in the next video, good luck!
—————————————————————————–
You can watch more of my videos below:
►https://rebrand.ly/AffiliateTraining
►https://rebrand.ly/BuilderallTraining
►https://rebrand.ly/MarketingTraining
See you in the next video and thanks for watching!
– Chad Bartlett *You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic and your time put in. These videos are based on my own experience and research, please also do your own research and take everything as an opinion. I’m also not a financial advisor.
