Behind the Brand–Scott Stratten, Unmarketing (Part 3)

Bryan Elliott, host of Behind the Brand interviews best selling author Scott Stratten, author of the book UnMarketing. Scott Stratten talks about how to get videos and content to go viral. “People spread awesome.”

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Behind the Brand–Scott Stratten, Unmarketing

Bryan Elliott, host of Behind the Brand and founder of
Linked Orange County hosts best selling author Scott Stratten, author of the book UnMarketing at a networking event in Orange County. Scott Stratten talks about establishing yourself as an expert in your industry. Scott tells the story of how he got started on Twitter. Automation is a mistake.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Scott Stratten: Un-marketing

Bryan Elliott, host of Behind the Brand and founder of
Linked Orange County hosts best selling author Scott Stratten, author of the book UnMarketing at a networking event in Orange County. Scott Stratten talks about what UnMarketing means and how to use it to engage people.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Seth’s Blog–Behind the Brand (Part 5)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin. Seth describes the Lizard Brain and how
marketing has changed in 2010. Bryan asks Seth what he’s afraid of, calls Steve Jobs on the carpet and how writing is about trying to please the people who care, not the world. Seth talks about being an artist, shipping and doing things that matter.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Seth’s Blog–Behind the Brand (Part 4)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin. Seth talks about his favorite book of his to date. Seth also explains the writing process of his blog, one of the most read blogs in the world: Seth’s Blog.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Seth’s Blog–Behind the Brand (Part 3)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin. What does it mean to be part of a
community? Seth Godin answers every email he gets. Seth told me that he tries to reply to everyone because it’s about being a citizen for him. Seth really struck me as a champion for the little guy. In many ways I think he was been the underdog fighting big corporations, years of dysfunctional status quo. And it’s a fight that he is winning. But he would never take the credit. He understands the value, power and
leverage of rallying communities–in fact he wrote the book on it (see Tribes if you haven’t read it).

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Seth’s Blog–Behind the Brand (Part 2)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin about Seth’s blog, Seth Godin’s riffs on marketing, respect, and the ways ideas spread. In this segment Seth talks about overcoming fear. Godin says, “Fear is the most important emotion people can feel.” One of my favorite quotes regarding the current economy that came from Seth Godin’s 1-hour keynote note this interview is, “Just
because the tide is out, doesn’t mean there’s less water in the Ocean.” Seth’s new book Linchpin is very different from his other books like The Dip, Purple Cow, and Tribes. It’s a timely message about being an artist in your respective profession, shipping and doing it consistently.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Seth’s Blog–Behind the Brand (Part 1)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin. Most known from the TEDtalks and TED
conference: “In a world of too many options and too little time, our
obvious choice is to just ignore the ordinary stuff. Marketing guru
Seth Godin spells out why, when it comes to getting our attention, bad
or bizarre ideas are more successful than boring ones.” Seth says,
“Fear is the most important emotion people can feel.” In this segment:
I had the pleasure of sitting down with Seth Godin in a recent
interview in SoCal to talk about Seth’s new book Linchpin: Are You
Indispensable? While I’ve exchanged an email and phone call or two
with Seth in the past, this was my first time talking to him in
person. I found him to be incredibly approachable and outgoing. In the
book Linchpin, Seth say, “This time it’s personal.” He told me that he
writes books not because he has to to make a living but because the
message needs to get out there. He seems to be speaking, no pleading,
to anyone who will listen that it’s okay not to fit. It’s okay to
resist the status quo. Because after all, as he has said, “The reason they want you to fit in, because once you do, they can ignore you.”

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

UnMarketing: Scott Stratten blooper reel

This is the UnMarketing blooper reel with Scott Stratten. Not a lot of people get to see my funny side and I’ve been told I have a serious face. But the truth is I love joking around and having fun. Enjoy these few outtakes with Scott.

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Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.

Oakley

Bryan Elliott, host of Behind the Brand interviews Chris Brogan, author of the book “Trust Agents” in a tank at Oakley Inc. headquarters in Orange County, CA.

Join my Patreon Group: https://www.patreon.com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime…anywhere — while in your jammies if you wish. This is much better than having to get all dressed up…paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.