Chris Do answers your business of design questions about Intellectual Property (IP) rights in selling design work, how to sell strategy, communicate deadlines and prevent scope creep.
Annotations
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00:44 Q: What makes your workers so invested in your company?
03:32 Products & Money come and go but if you don’t take care of people, they won’t give you their best work.
04:45 Q: Can you explain what strategy is and how your charge for it?
12:05 Q: Does the cost for strategy include the actual deliverables?
15:05 Q: What are the main arguments I should use If they are using the same pricing?
17:20 How to Fight against lower price options
19:55 Q: What is the best means of communication between an agency and client during work?
21:00 Q: How do you keep a client updated on your progress?
26:40 Q: How do you firmly push back against a smaller budget?
31:50 If enough people aren’t saying no to you, you aren’t charging enough.
34:05 Q: What’s a good way to challenge and push back against client whims?
36:15 Q: How do you know when to interrupt in a meeting with a client?
39:03 Q: If two designers are working on a project, should there just be one lead designer?
40:50 Q: Do you sell the Intellectual Property ownership when you do design?
42:45 How should prepare for client meetings?
44:14 Q: As an ad agency, do you sell the IP and rights of what you create?
45:55 Q: How do you thrive as a low-budget designer, how do I position myself?
50:00 Q: How do you get that one big client to showcase everything that I can do?
52:20 Q: Aside from knowing the agenda and materials, how would you prepare yourself for client meetings?
53:50 Q: When deliverables tend to change, how do you prevent scope creep?
56:35 Q: When pitching to larger companies how do you go about implementing strategy
58:10 Q: Brokering: If you have to hire a third party agency or freelancer to help you finish the job, who gets the credit?
1:01:07 Q: How can someone get started in strategy?
1:02:50 Q: How to tell a client that your competitors work is not better?
1:06:38 Q: Do you have any good advice for clients taking too long to get back to you? (They go quiet)
1:08:43 Q: How do you break through a wall when you feel that you are not progressing?
1:09:27 Q: Can you share some resources on how to run your design studio as a business?
1:10:39 Q: How can you stand out like other creative agencies?
1:11:00 Q: Do you have a client management tip of the day?
1:11:24 Q: What is the most influential factor that has led to your business success?
1:12:00 Q: Where is your reading list?
1:12:50 Are you an entrepreneur or Wantrepreneur? Let Nothing Stop You.
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