How to Sell Websites (For Web Developers)

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My secret seven steps to selling more website – for web developers. Step into your next pitch with confidence and the knowledge required to close more sales.

1. Understand what potential clients value: The end result, getting a ROI and not the technical jargon/aspects of the build.
2. Use powerful open-ended questions: Show your knowledge, interest and that you’re on the ball. Sparking new ideas will increase your opportunity at closing the deal.
3. Storytelling: Use honest personal stories to increase value, allowing your client to build more trust and make more sales.
4. Understanding your clients CTA: speak on converting prospects and leads into customers. Touch on current statistics and what you can do to improve conversion rates.
5. Offer solutions for improvement: Filters, booking functionality, newsletter feed, social sharing and contact form.
6. Train your voice to sell: Talk too quickly and our impact with prospects and clients suffers because of it. Learn to work the room with your eyes and confident speaking techniques.
7. Pushy sales tactics: Will harm your business. Allow your client time to think about your offer (price point) and the services you offer. Don’t jump the gun and force a contract.

Follow-up with your potential client via telephone and/or email regularly until you close the deal.

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Have a fantastic day!
Chris A. Hughes

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