If you go beyond the way something looks, you can craft a brand your customers fall in love with. In this presentation, brand strategist Fabian Geyrhalter, shares his best tips on how to do this. They are: Story, Belief, Cause, Heritage, Delight, Transparency, Solidarity and Individuality. Incorporate his 8 brand commandments into your company and transform it into something that people feel there is no replacement for.
Finien.com
Twitter: @FINIENInsights
Insta: @_Finien_
Bigger Than This book available on Amazon:
https://amzn.to/2ymYHWr
👉Subscribe: https://goo.gl/F2AEbk
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/uKcJ3N
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur
Artlist: http://bit.ly/2uWdna7
Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL
Artlist: https://goo.gl/aN8idZ
—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/t…
—
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Editor– Erica Pead
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Melissa Katherine
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.