How do I become more valuable to my client so that I don’t compete on price? Forget the labels. Whatever you call it, what role should strategy play in the design process? Is there too much hype and focus on design strategy.
Annotations
—
00:23 Symptoms vs. the root cause
01:36 Creative Strategy & The Business of Design. Subjectivity is not a compelling rationale for a business decision.
02:29 How much of your clients business do you get into?
05:25 Strategy can be used to develop a common language between you and the client
06:05 What does knowing about your target audience help you with design?
07:16 Q: Are you saying that there is only one right answer?
07:40 Understand what the answer looks like
08:04 Q: are you talking about treating the client as a collaborator?
10:48 Autonomy: Having control over the outcome
13:34 We have to position ourselves to be involved in the business decisions.
14:41 Business dialogue: What is the purpose of the design?
15:44 Q: What are some of the business goals that they tell you?
16:23 Q: Do you ever discuss things that matter to the business?
17:14 Design is the application of strategy. It is the product of what we do, not the product. – Blair Enns
18:18 It requires far more creativity to find a solution that answers the brief and look interesting.
18:52 I want a clear process that I can get consistent results with.
19:35 Transforming commodity into strength
21:55 There is too much focus on selling strategy instead over design.
24:20 Design has become a commodity
Media Drop:
—
The puzzle of motivation – Daniel Pink (Ted Talk)
Creative Strategy and the Business of Design – Douglas Davis (Book)
A Whole New Mind – Daniel Pink (Book)
—–
Want to get your logo reviewed? Submit here:
https://www.facebook.com/theFuturisHere/posts/617496581781398
Get the typography manual here: 📕
https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/
Essential reading/book list from Chris Do. 📕
https://www.thefutur.com/essential-reading-creative-professionals-booklist/
Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕
http://amzn.to/2pvpSVx
_
Listen to the Futur podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe
🔹
HOW TO SUPPORT THE FUTUR:
Purchase a Kit: https://www.thefutur.com/shop/
subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else.
🔹
Music on the show from Art-list.io
http://goo.gl/22VpQi
🔹
Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20
Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo
_
Connect with us online: 🔔
http://thefutur.com
https://www.facebook.com/theFuturisHere/
https://twitter.com/thefuturishere
Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign
https://www.instagram.com/thechrisdo
Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely
Editor– Aaron Szekely, Mark Contreras, Jon Pham, Stewart Schuster
Show Open– Roy Kang
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Social Media Manager – Cheryl Stevens
Annotations– Isaiah Nwukor
SEO— Jacob Campbell http://www.aetoricdesign.com
Typefaces: Futura, Din
Futur theme song— Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.