As Facebook continues to evolve and launch new products, it’s becoming increasingly challenging for businesses to keep up and get solid results. Messenger is iterating at a rapid rate, on a mission to catch up with China’s WeChat app. With Facebook ads, there are currently 15 different types and over 1,200 targeting options and criteria… is it any wonder that 90% of Fortune 500 companies are not doing their Facebook ads correctly?! [Source: Mixpo] In this powerful session, internationally renowned social media thought leader and premier Facebook marketing expert Mari Smith will reveal her proven strategies and tactics for creating predictable outcomes using Facebook. You’ll discover: * The best content for maximizing reach and engagement with your audience. * 7 factors that help dramatically increase your chances of getting ‘viral’ reach. * How to build community and boost sales conversion. * Best practices for integrating Messenger’s features. * How to provide exemplary customer care with creative use of all that Facebook offers. Get ready to take plenty of notes: Mari’s session will be packed with both recommended strategies as well as practical tips
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