INBOUND 2016: Alison Elworthy “Your Co’s Operating System: Innovation Killer or Secret Weapon?”

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In order to execute flawlessly as your company grows and scales, one of the most important (and under appreciated) tools in your executive toolkit is your operating system. Often times, an operating system is just a bunch of rules, processes that slow down your business and stifle innovation. So how do you build an operating system that encourages innovation, maintains a culture of autonomy and still allows you to execute with operational rigor? The key is creating a system centered around transparency and context which can easily be measured and is aligned across your organization. In this session you’ll learn about HubSpot’s operating system has helped us scale and execute over the years and how you can apply these tools at your own company.
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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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