ComScore reported that YouTube views are down 32% since this time last year, but what they’re actually reporting on is the page loads on the site, not actual views. Plus, they updated their algorithm and other things that account for the “declining” viewership on YouTube.
We also look at Vimeo’s new Video On Demand service and how the 10/90 revenue split actually works out when you do the math.
YouTube also updated the YouTube Capture app to work for the iPad and we discuss why you might want to download it even if you don’t use it to shoot videos. Turns out it’s still the best tool for uploading videos from your phone.
And we wrap it up with a look at YouTube’s plans for adaptive streaming, what it is, and why it will be good for mobile and television viewers, along with a look at TubeMogul’s data on the best time of day for ad favorability.
YouTube’s Online Views are down 32% vs. Last Year
http://bit.ly/YomWpt
Recognizing the Signal Noise in Online Video Rankings
http://bit.ly/Zb3StI
Vimeo Announces Video On Demand with 90% Revenue Split
http://bit.ly/Zb3Zpf
Vimeo Adds Web Video Rentals
http://dthin.gs/Xn5lha
YouTube Capture App Hits iPad
http://bit.ly/ZXpLPC
YouTube Working on Adaptive Streaming for Mobile and TV
http://bit.ly/Zr7GdN
When is the Prime Ad Time for Brands?
http://bit.ly/WClFi9
On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience. If you’re a YouTuber or an online video creator, we’d love to have you subscribe and join us!
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OTHER CHANNELS I’M A PART OF
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